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Giant marketing: creating blockbusters through visual symbols

    In the era of information overload, consumers’ attention has become the scarcest resource. When conventional advertisements are easily skipped and marketing activities fail to make a splash, giant marketing, with its raw visual impact and social dissemination power, has become a powerful tool for brands to break through. Why are marketers obsessed with […]

What is the charm of IP marketing, which brands are so keen on?

The most popular business format in shopping malls in the past two years is no longer catering or clothing, but IP theme parks. Behind this phenomenon lies the success of the “IP collaboration” strategy, and this cooperation model has become a powerful tool for brands to attract consumers. The commercial value of IP sculptures IP […]

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