The most popular business format in shopping malls in the past two years is no longer catering or clothing, but IP theme parks. Behind this phenomenon lies the success of the “IP collaboration” strategy, and this cooperation model has become a powerful tool for brands to attract consumers.
The commercial value of IP sculptures
- IP stands for widely recognized images and stories, capable of quickly arousing consumers’ interest. For instance, “Kadak Duck” has sparked enthusiasm among young consumers and adult fans alike with its adorable image.
- IP collaboration injects new vitality into brands, creating scarcity through innovation and limited editions, thereby stimulating purchasing desire. KFC’s “KFC Duck” doll triggered a market rush, enhancing the brand’s influence.
- IP collaboration has achieved a win-win partnership between brands and IPs, increasing the exposure and business opportunities for both. Therefore, more and more brands are choosing to collaborate with popular IPs, creating more eye-catching products and activities.
